YouTube has become more than just a place to watch Epic Fails of the Week videos. In fact, YouTube has become a fantastic platform for beauty and skincare brands and the five YouTube bloggers below prove it.
From makeup tutorials to insider skincare tips, these YouTube channels will teach you everything you need to know in order to rock a glowing, flawless look year round- Hollywood makeup artist not required!
Tarte is considered a favourite beauty brand by women of all ages and their following on YouTube only further solidifies that sentiment.
While most skincare brands simply promote their latest products on YouTube, Tarte goes beyond basic self promotion and has created a fun, educational YouTube channel.
Their most popular videos are their How-To tutorials and Get Ready series, which provide step by step makeup and skincare application guides.
Their Get Ready With Jen video is among their most popular and it’s easy to see why- it’s quick, straightforward and demonstrates how to expertly apply their best selling beauty products with ease. Rocking makeup like a pro has never been easier!
Into the Gloss
If you’re looking for beauty advice from the industry’s best, this is the YouTube channel to follow. Into the Gloss features non stop, exclusive interviews with Hollywood’s top beauty editors, stylists, models and makeup artists.
Here, you’ll discover Miranda Kerr’s nighttime make up routine, Gigi Hadid’s beauty icon reveal and Jessica Alba’s pre makeup skin prep tutorial.
Inside the Gloss is about beauty from the inside and they deliver quality content on all fronts- check out their official website for in depth articles on the video topics they discover!
For round the clock beauty tips from the best in the business, Into the Gloss is the channel to subscribe to. Bring on the A-list celebrity tutorials.
A Model Recommends
Everyone likes a good secret. Model Ruth Crilly dishes on all the beauty and skincare tips and tricks she’s picked up working in the fashion industry over the years on her ever-popular A Model Recommends YouTube channel.
With countless magazine spreads in the pages of Vogue and Elle under a belt as well as a brand campaign with Olay, Crilly knows a thing or two about posing for a photograph and feeling yourself!
She recommends skincare routines by season and likes to dish monthly on skincare products she’s rocking in her Beauty Favourites series.
Check out her channel in detail for further product reviews, healthy diet and skincare care advice as well as what’s it’s like to be a model mommy in her new Uphill baby blog.
Thanks to her down-to-earth demeanor and honest beauty insider advice, it’s no surprise Crilly’s videos have racked up over 32 million views.
You don’t have to be a beauty die hard to recognize Phan’s name. Phan is one of the most successful YouTube bloggers in the world and has used her popularity to create a $500 million empire.
From books, beauty brand partnerships and her own successful ipsy makeup subscription service, Phan is the makeup guru to follow and trust.
Thanks to her helpful makeup guides, Phan became the first woman to reach one billion views on YouTube- and that number isn’t slowing down anytime soon.
Follow her Trend Report series to keep up with all the latest beauty trends or her Transformation series to watch her nail the most famous beauty looks in society today.
Phan’s Pillow Talk series is especially great for daily inspiration and motivation while her How To series lets you in on her best kept beauty hacks- her how to get rid of dark circles tutorial has racked up nearly 6 million views alone so you know she’s onto something!
Kandee Johnson is one of the most popular makeup artists on the planet and it’s not hard to see why. Her YouTube channel demonstrates her ability to flawlessly transform herself into basically anyone on the planet- seriously, the woman has transformed herself into everyone from Angelina Jolie to Barbie!
Beyond makeup transformations, Johnson also provides enthralling makeup how-tos and takes viewers behind the everyday glam with her Kandeeland video series.
As a celebrity makeup artist who has worked for CNN and ABC, in addition to being part of the Loreal Beauty Guru team, Johnson is the perfect beauty blogger to follow for expert beauty advice that you can apply in everyday life.